Home Innovation Research Labs to Launch Builder Omnibus Survey in Early October

Building product manufacturers of all types need to stay on top of what their customers, builders, want and need out of home building products, materials, and technologies. But most don't have the time or budget to field a nationwide custom survey of home builders. Home Innovation Research Labs is launching its monthly Builder Omnibus Survey in early October to help manufacturers get the data they need in a fast, cost-effective way.

To gauge builder opinions of new building products or assess a product’s competitive advantage, manufacturers can sponsor one or more questions in the upcoming Builder Omnibus Survey, one of the many survey products available through Home Innovation Research Labs.

No matter what a manufacturer’s market intelligence objectives, Home Innovation Labs can include questions to meet those objectives, and the process is easy:

• Sponsors supply Home Innovation Labs with their questions, or provide their research objectives and allow Home Innovation to draft the questions.
• The web-based survey goes out to home builders across the country October 11th - at least 300 responses anticipated.
• Responses remain confidential to sponsors, and tabulations are provided by October 25th.
• The fee to participate is dependent upon the number and complexity of questions, but prices average about $750 per question.

For more information or to reserve space for your questions, contact the Home Innovation marketing research team today.

ABOUT: Home Innovation Research Labs, located in Upper Marlboro, Md., is a full-service research, testing, and consulting firm determined to improve the quality, durability, affordability, and environmental performance of single- and multifamily homes and home building products – in short, we aim to perfect the home. Founded in 1964 as a subsidiary of the National Association of Home Builders (NAHB), our team has been integral in solving many of our client’s most difficult product and technology issues, and helping to introduce some of the most groundbreaking innovations in construction. Through an interdisciplinary research approach – including market research, building science analysis, laboratory testing, and standards development – we help to find a home for innovation in the construction industry.

NOTE TO EDITORS ON STYLE USAGE: To identify this company and its work correctly, first reference should be "Home Innovation Research Labs." In subsequent mentions, “Home Innovation” should be used; we are not identified by an acronym. Prior to February 12, 2013, the company was known as the NAHB Research Center.