Home Innovation Research Labs to Launch Omnibus Survey Mid-May 2013

As the housing market continues to rebound, building product manufacturers need to position themselves to be responsive to increased home builder and remodeler demands in a new and evolving marketplace. How will home builders and remodelers be making building materials decisions? Which new products will they be interested in purchasing? Home Innovation Research Labs is launching an omnibus survey to answer these important questions.

The anticipated increase in housing construction will generate a more active purchase decision-making cycle. This could create opportunities for product manufacturers, but it could also create market threats—an important distinction for a business to know ahead of time. A quick and cost-effective way to gauge the industry’s reaction to a new building product or assess a product’s competitive advantage is to sponsor one or more questions in the upcoming Omnibus Survey of Builders and Remodelers, one of the many survey products available through Home Innovation Research Labs.

No matter what a manufacturer’s market intelligence objectives, Home Innovation Labs can include questions to meet those objectives, and the process is easy:

• Sponsors supply Home Innovation Labs with their questions, or provide their research objectives and allow Home Innovation to draft the questions.
• The web-based survey goes out to more than 300 qualified participants in mid-May.
• Responses remain confidential to sponsors, and tabulations are provided within two weeks of fielding the survey.
• The fee to participate is dependent upon the number and complexity of questions, but typically ranges from $500 to $700 per question.

For more information or to reserve space for your questions, contact Home Innovation marketing research staff today.

ABOUT: Home Innovation Research Labs, located in Upper Marlboro, Md., is a full-service research, testing, and consulting firm determined to improve the quality, durability, affordability, and environmental performance of single- and multifamily homes and home building products – in short, we aim to perfect the home. Founded in 1964 as a subsidiary of the National Association of Home Builders (NAHB), our team has been integral in solving many of our client’s most difficult product and technology issues, and helping to introduce some of the most groundbreaking innovations in construction. Through an interdisciplinary research approach – including market research, building science analysis, laboratory testing, and standards development – we help to find a home for innovation in the construction industry.

NOTE TO EDITORS ON STYLE USAGE: To identify this company and its work correctly, first reference should be "Home Innovation Research Labs." In subsequent mentions, “Home Innovation” should be used; we are not identified by an acronym. Prior to February 12, 2013, the company was known as the NAHB Research Center.