Are You Willing to Bet it All on Energy Efficiency?

Homebuyers want much more out of their homes than just energy efficiency. The research findings proving this point are irrefutable. Yet there are still builders who put all their marketing might onto the single-point message that their homes are energy efficient and will provide a tangible, monetary payback. That's leaving a lot of unclaimed marketing chips on the table for the home features buyers value even more than energy and the related cost savings. Isn't it time to face the facts and deliver what homebuyers really want? Homes that provide a healthy place for their families, comfort, and contribute to a sustainable lifestyle — truly green homes.

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Local Green Home Advocacy Efforts Lead to Jobs, Market Development

Frustrated by lack of local knowledge about or interest in green home building? See how one local jurisdiction in Washington State used the National Green Building Standard as a catalyst for positive change in job creation and green home market development.

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