According to Home Innovation Research Labs' Annual Builder Practices Survey, a shift in homebuyer demographics and builder buying and building habits has created a significant shift away from spray foam insulation across the board — in walls, floors, and roofs and in each of the four Census Regions. While a one-year shift in building product usage data does not constitute a real trend, this may be signaling a change in the home insulation landscape.
The overall residential construction market is heating up, and experts forecast expanded activity in the green housing industry. McGraw-Hill's recent green home SmartMarket report can help builders and building product manufacturers refine their business and marketing plans to remain competitive in the changing market.
North Carolina is a national leader in green housing, and the numbers prove it! The North Carolina Energy Efficiency Alliance (NCEEA) has released data detailing the market penetration of voluntary, third-party certified green and energy efficient homes statewide.
When it comes to green building, consumers care about and are willing to pay for more than just energy efficiency. Consumers are becoming increasingly sophisticated in their understanding of a comprehensive approach to green construction, and they are rewarding builders who can respond to more than just energy efficiency.