The next version of the ICC 700 National Green Building Standard is soon to make the scene in the home building industry. Find out what has changed from the 2008 version.
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In the highly competitive building product market, find out how Home Innovation Research Labs is helping manufacturers highlight the "gee-whiz" product attributes that set them apart from the competition.
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Think all green rating systems are the same? Think again. Let's set the record straight on some common “unknowns” about the National Green Building Standard and continue the important business of building truly green certified homes and apartments.
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Don't be fooled – just because prospective homebuyers don't ask for "green" specifically, doesn't mean they don't want the benefits that living in a green home can provide. A homebuyer survey we conducted earlier this year proves that green marketing can be very successful as long as you don't leave the meaning of green open to interpretation.
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