Home Innovation Insights

Insider insights on what's going on in the home building industry.

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February 21, 2013

What's in a Name? More Than You Think!

And I thought it was tough naming my four kids -- that was nothing compared to renaming/rebranding our company! Find out a little more about the process that resulted in the NAHB Research Center becoming Home Innovation Research Labs. 

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Tagged:
Marketing, Survey Research

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February 14, 2013

NGBS 2012: What's In It For Consumers?

What does ANSI approval of the 2012 National Green Building Standard mean for home buyers and owners? Plenty ... and good! Find out more about the consumer benefits imbued in the 2012 NGBS. 

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Tagged:
Green Building, Homebuyer Preferences, Energy Performance, Insulation, Building Codes, Building Practices

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February 7, 2013

Want Product Success? We Can Help

Like seeing your child graduate and walk across the stage, diploma in hand, it's always gratifying for us as researchers to see a building product we tested gain commercial success. Check out this example — we can do the same for you.

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Tagged:
Product Testing, Building Products, Building Codes, Marketing